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Decision chain · 03

Assortment planning and size curves

Assortment planning determines which products a retailer will carry and how deeply to buy them, while a size curve allocates that depth across sizes for a store or cluster.

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Breadth, depth and localisation

The range must satisfy brand and category intent while respecting demand, space, budget, minimum order quantities and option count. Localisation then adjusts the choice for different store or channel profiles.

  • Option and attribute mix
  • Store-cluster eligibility
  • Depth by option
  • Size-level distribution

Why size curves belong in the chain

A style-level buy can still fail if its units are in the wrong sizes. Connecting the curve to forecast demand and later sales makes broken-size risk visible before allocation.

Questions

What is a retail size curve?

A size curve is the proportion of an option’s units assigned to each size for a defined store, cluster, channel or demand profile.

Can new products have a size curve?

A starting curve can be inferred from comparable products and the target store profile, then updated when real sales arrive.